When life tests you to the limit, you need to know the jacket on your back, has your back.

Through a series of never-told-before stories, we followed a selection of influential athletes and ambassadors, being pushed to their absolute limits. These stories were matched with the relentless lab tests GORE-TEX products face to create an ode to those who won’t give up and the technologies they rely on.

L aunching over 140 pieces of content spanning 10 languages, across 5 continents simultaneously could be seen as ambitious. But as a brand that believes in overcoming the odds, it was just another day at the office.

This campaign uplifted GORE-TEX from being an unsung component in other brands’ products to the center-stage.

Unearthed stories, from athletes and professionals, who rely on garment technologies being able to perform when it matters most.

Interviewing and researching these incredible true tales was only the start. It was key to tell these stories in a way which was sympathetic to the feats and determination present.

The people stories gave context to why product testing is at the heart of everything the business does.

To push this further, content focused only on product testing was created, showcasing GORE-TEX rigorous approach to each single garment before they reach the market.