Can a simple game unite 22 very different people, from very different places? Over 90 minutes, there's a lot to settle on the pitch.
Client: Mastercard Role: As. Creative Director Agency: McCann Worldwide Date: 2018
Football is more than a sport, it is a universal language with the power to bring people together, no matter their background or mother tongue.
In a moment when the whole world is discussing immigration, prejudice and equality, we bring together 22 people from 22 different countries to play a simple football match.
22 Languages is part of Mastercard's Start Something Priceless global campaign which includes sponsoring the UEFA Champions League, the most diverse football championship with players from over 70 nationalities.
The film received over 200 million impressions, 17.4 million engagements & it was covered by 650 news sites across the world. But, most importantly, the film started a conversation about tolerance and intergration.
Increasingly it's easy to feel divided, however, all it took was a simple game to show how similar we all really are.
The Telegraph
Clio: Bronze